Social media sensation Producer Michael, aka Michael Blakey, began his career as a drum player, then became a music producer, music label founder and manager. He worked in the music, TV and cinema industry before setting up a 2.4 M. follower social media-based business. He is an avid watch collector and a longtime admirer and wearer of Jacob & Co. timepieces. So much so that Jacob & Co. engaged in a partnership with him and created the Epic X Producer Michael collection.